Websites, graphics, and imagery. You know, the visuals!
Existing on the internet.
As technology flourishes, online presence is absolutely necessary. There is an entire generation that will google "food near me" before asking a local what to eat. When they open their phone, is your brand there? If it is, does it look appealing to a generation born with phones in-hand? Ensuring you can catch the attention of internet users will give your company that extra edge you need to succeed.